SpectraCom has been conducting research with children and young adults since 1991. We know how to design and conduct youth research projects to draw-out actionable responses. For example, questions need to be asked using language that children can understand so they can provide accurate responses.
 Understanding popular culture, "kidspeak," slang, current issues and interests all help to engage youth research participants in interviews, focus groups or surveys.
Children and young adults are the first generation to embrace online and wireless technology. They have considerable purchasing power and a strong influence on family decisions. Through our strategic alliance with Circle 1 Network we are able to conduct online research with tweens and teens through the KidsCom Club® Youth Panel. We work with our experienced in-house technical and creative staffs to create the online panel surveys that are designed and programmed in ways that keep children involved, but do not influence their responses.
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Youth Marketing
NFL
Needing to strengthen their communications with young fans, the NFL wanted to create a Web site for kids. Through a variety of research methods, we helped them find the key design and interactivity elements that kids use to know a site is “for kids.”
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The “Future of the Internet According to Kids”
SpectraCom Research has been tracking kids’ attitude toward the Internet and technology since 1996. Learn about their current and predicted use of wireless devices such as cell phone, pagers and handheld PCs in our latest study.
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