Accomplishing strategic projects involves a mix of planning, organizational knowledge collection, competitive research, sensitivity to internal political issues and information synthesis. We work with our clients on strategic business challenges where too much data hasn’t provided business insight. These can include cost containment issues such as process improvement or acquisition integration or revenue expansion initiatives such as improved customer satisfaction and sales.
We help our clients make sense of data by reviewing, integrating, distilling and presenting in a manner that brings business clarity. Some of the strategic issues we have tackled with clients include:
 new product/service development
competitive intelligence gathering
policies for online privacy best practices
effective online customer service processes
brand or company awareness, attitude and opinion
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Cost-effective Contact Us
IBM
Drowning in a rising tide of customer e-mail from their sites, IBM worked with SpectraCom Research to design a solution that satisfied their customers and corporate executives. The solution was based on a simple, but important, finding…
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Global Online Marketing
C&W
Through interviews and surveys with IT professionals worldwide, we determined the design, content and navigation elements that were critical for supporting Cable & Wireless' brand image and sales efforts on their Web site.
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