SpectraCom Research’s well-established market research practices and our extensive experience in e-marketing allow us to leverage the unique capabilities of the Internet to conduct customized research. Our online research abilities have evolved to complement off-line research projects.

SpectraCom’s researchers are proficient in using online and traditional methodologies to:

 Guide Web site development and maintenance
 Generate and evaluate ideas for product development
 Assess customer satisfaction
 Test advertisements
 Provide product benchmarking information
 Profile audiences
 Evaluate creative concept designs

We match the methodology to the information needed:

 Secondary research
 Focus groups
 Interviews
 Online surveys

We create innovative research approaches for:

 Recruiting
 Location interviewing
 Survey design
 Information presentation

SpectraCom Research is fortunate to have a breadth of resources available to successfully execute research projects on behalf of our clients. In addition to client owned or rented lists, we’ve established our own consumer research panel that continues to expand. SpectraCom Research has developed several other creative recruitment methods to reach specialized target audiences.