Our team of experts have been asked to share experiences and viewpoints at conferences.

Past Conference Presentations

11.07.2005
AD:TECH Growing Up Digital - The Impact for Marketers
Presentation Highlights: There is a growing awareness of the influence of technology in the daily lives of children. This presentation highlights findings gathered from custom research SpectraCom and Circle 1 Network has conducted over the past 10 years with its panel of kids age 8-12 years. Information as to kids' multi-faceted usage of the Internet and their love for portable devices is emphasized.

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09.22.2003
ARF: Using Research to Improve Site Design
Presentation Highlights: Web sites are becoming more critical to companies - whether it is to provide information and build brand awareness or to facilitate ordering and drive sales. Updating and improving the design of the site can increase its effectiveness if it is done correctly. Done incorrectly, the changes can result in user confusion, lost customers and lost sales. Using the right research plays an important role in determining design priorities, evaluating potential changes and assessing the effects of changes made to the site. This presentation reveals how we worked with a consumer package goods company to improve the design of one of their brand sites using a variety of research methods to understand what areas of the design were most important for success, the changes needed to improve these areas, how potential site visitors responded to suggested changes and the effects of the re-design on key site visitor metrics.

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