THE CHALLENGE
To ensure maximum effectiveness of their direct marketing campaigns, BOOKSPAN needed to pre-test potential offers with a wide variety of current and potential customers. Traditional research offline was expensive to conduct or provided geographically limited results.
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THE SOLUTION
SpectraCom conducted online surveys with current and potential customers from around the United States. The surveys incorporated text and graphics to test potential product offers. The results from the survey have provided richer and more reliable information than the previous traditional research. This has resulted in better product offerings, increased sales and led to more effective marketing copy.
To see how we can help you cost-effectively improve your marketing communications through research, contact us. |
