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Customer Satisfaction
Pfizer
Looking for a way to evaluate their Web site, which had become an important part of their customer service offering, Pfizer tapped SpectraCom Research to help them measure customer satisfaction and understand customer expectations. They found ... |
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Direct Marketing
BOOKSPAN
Not satisfied with their geographically limited focus group technique, BOOKSPAN turned to SpectraCom Research to help them pre-test their direct mail offers online. They got the feedback they needed and learned… |
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Cost-effective Contact Us
IBM
Drowning in a rising tide of customer e-mail from their sites, IBM worked with SpectraCom Research to design a solution that satisfied their customers and corporate executives. The solution was based on a simple, but important, finding… |
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E-commerce Testing
Brady
Wanting to increase the conversion rate on their e-Commerce site, Brady discovered they needed to change the naming of categories so visitors could find what they were looking for. They found that some small changes can have a big impact. |
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Youth Marketing
NFL
Needing to strengthen their communications with young fans, the NFL wanted to create a Web site for kids. Through a variety of research methods, we helped them find the key design and interactivity elements that kids use to know a site is “for kids.” |
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Global Online Marketing
Cable & Wireless
Through interviews and surveys with IT professionals worldwide, we determined the design, content and navigation elements that were critical for supporting Cable & Wireless' brand image and sales efforts on their Web site. |
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