Market research, strategic planning, focus group, online survey, usability

	SpectraCom Research provides insight to help companies improve business and marketing communications. We specialize in designing and conducting research for e-marketing and youth related projects. Through our unique mix of business intelligence, research rigor and creative ideas we partner with our clients to:

	• define and assess target audience
	• understand product and technology usage
	• develop marketing strategies
	• evaluate usability
	• understand the youth market
	• measure the effectiveness of marketing campaigns

Customer Satisfaction
PFIZER
Looking for a way to evaluate their Web site, which had become an important part of their customer service offering, Pfizer tapped SpectraCom Research to help them measure customer satisfaction and understand customer expectations. They found ...

Now in it’s 10th year, the Future of the Internet According to Kids reports the latest on Internet usage among kids 8-14 and their adoption of new technologies such as cell phones. Why do so many kids have a cell phone and what other wireless devices are they looking at? Find out more in our latest report.